PAUL SURRIDGE

What does glamour mean in 2018?

I spoke to Mr. Roberto and he said; - that’s your job now, glamour is what you decide it to be’ - that was so powerful to me, he was passing the responsibility to me” British designer Paul Surridge, in May 2017, took the reins of the creative direction of all the brands under the Roberto Cavalli Group’s umbrella.

A precise aesthetic, where flattering silhouettes, upscale materials and special techniques contribute to a luxurious, sophisticated image.

“The Cavalli woman is not afraid to be viewed, she holds all the power and not in those who look at her”.

"Cavalli is an aspirational brand that's synonymous with lifestyle, luxury, glamour”