SS19 MEN'S COLLECTION

REBOOT

Creative director Paul Surridge shapes the now in a tension to the future embedded with the awareness of the past. The jungle spirit hits the concrete jungle to be reset in synch with the clock of time.
The energy of immediacy pervades the collection. Function and proportion are main preoccupations. The vocabulary is compact and effective. Ease as the ultimate swagger, with eye-shielding visors and polymath running shoes - speeding at a futurist pace. Chains at the neck underline the assertive cockiness.
A journey through the abstractions of animalier. Animal motifs are sliced, clashed, hybridized into new species.
The spirit is airy, relaxed and confident. Time of catching the moment and living it.

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